A modern, trendy resort brand offering affordable luxury and vibrant social experiences — vibrant pools, eclectic dining and chic comfort designed to foster interaction. (2024)

Brand IdentityShowHide

Character

DelicateTrendySociableContemporaryChic

Pillars

01

Modern & Trendy

Sleek architecture, chic interiors, cutting-edge tech and artistic installations.

02

Social Hub

Multiple pools and seven restaurants designed for interaction; glamorous nightlife and a packed activity itinerary.

03

Affordable Luxury

High-end amenities made accessible, with meticulous attention to detail.

Tone of Voice

Sophisticated, inclusive and vibrant — creative, warm and inviting. Speaks to the modern traveller seeking relaxation and engagement.

Colour Palette

Mint#A8E2C6

Coral#F26B5E

Peach#F7C8A3

Indicative hex values — representative reference.

Typography

SalinaDisplay

RossanovaAccent

Gotham MediumText

Slogan

Flow into the Extraordinary.

1958

Creative Programs

Always-on content, event coverage and credit-based packages across this brand's properties.

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Properties

2

Flow Resorts

Flow Spectrum

A chic, all-inclusive 4-star resort in Sahl Hasheesh — 308 stylish rooms, modern, sociable and culinary-led. Opened 2024. ~20 min …

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Flow Resorts

Launching Soon

Flow Aqualegends

An upcoming Flow Resorts property differentiated by its aquapark-led positioning — water-play, slides and aquatic experiences as t…

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Project

To be announced

Coming soon.

Brand

Pyramisa

Heritage Egyptian Hospitality.

Pyramisa Hotels & Resorts — a heritage Egyptian hospitality brand with ~28 years of operation. The group's classic, established tier: warm, welcoming and rooted in authentic Egyptian hospitality at accessible value, with landmark Nile and Red Sea locations.

Brand IdentityShowHide

Character

WarmAuthenticEstablishedHospitableEgyptian essence

Footprint

A footprint across Nile-side cities (Cairo, Luxor, Aswan) and an international presence in Dubai.

Slogan

Heritage Egyptian Hospitality.

1958

Creative Programs

Always-on content, event coverage and credit-based packages across this brand's properties.

Explore →

Properties

4

Pyramisa

Pyramisa Cairo

Pyramisa Suites Hotel Cairo — a 5-star hotel in Dokki overlooking the Nile, with spacious suites and Nile or city views. A warm, e…

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Pyramisa

Pyramisa Isis Luxor Resort

A 5-star resort in Luxor set in tropical gardens, with comfortably furnished rooms and suites — a relaxed, heritage Nile-side base…

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Pyramisa

Pyramisa Isis Island Aswan

Pyramisa Isis Island Aswan Resort & Spa — an exotic 5-star resort on a private ~28-acre green island in the middle of the Nile, wi…

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Pyramisa

Pyramisa Dubai

Pyramisa Hotel Apartments Dubai — an apartment-style hotel in Dubailand with spacious kitchenette units suited to families and ext…

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V Hotels — V Grand

V Grand Sahl Hasheesh

In TransformationCovered by the Explorer program

Beachfront all-inclusive resort on Sahl Hasheesh Bay across ~120,000 m2 with a ~900 m private beach — one of the Red Sea's renowned diving areas. ~20 min from Hurghada International Airport. Being repositioned into an elevated V Grand flagship.

At a Glance

BrandV Hotels — V Grand (flagship)

LocationSahl Hasheesh Bay, Red Sea

Beach~900 m private beach

PlanAll-inclusive

Highlights

What It Offers

01

Beachfront & Scale

Direct access to a ~900 m private beach on a ~120,000 m2 site — a genuine luxury and space story.

02

Water & Family

Multiple outdoor pools (incl. heated), children's pools, an aqua park / water slides, and a kids' club.

03

Wellness

Full spa with Turkish bath, sauna, steam room, hot tub; fully equipped gym.

04

Dining & Bars

Main buffet plus a-la-carte venues and multiple bars across the resort.

V Hotels — V Grand

V Grand Sharm El Sheikh

In TransformationCovered by the Explorer program

Luxury 5-star, all-inclusive beachfront resort on Shark's Bay, Sharm El Sheikh — near Ras Mohamed National Park. Modern, family-friendly, large scale with rooms, chalets, suites and villas. ~15 min from Sharm El Sheikh International Airport.

At a Glance

BrandV Hotels — V Grand

LocationShark's Bay, Sharm El Sheikh

Beach~600 m private sandy beach

Instagram@vhotelsharmelsheikh

Highlights

What It Offers

01

Dining at Scale

Nine diverse restaurants spanning international, Asian, Italian, Indian, Mongolian, Mediterranean, seafood, oriental and American, plus an all-day buffet.

02

Beachfront & Reef

Private ~600 m sandy beach with direct access to a vibrant coral reef — exceptional snorkeling and diving straight off the property.

03

Pools & Aqua Park

Multiple outdoor pools plus a heated indoor pool, an on-site aqua park / water slides, and a kids' pool.

04

Bars & Entertainment

Several bars including lobby, swim-up and pool/beach bars; daily animation and evening entertainment.

V Hotels

V Luxury

Covered by the Explorer program

The V Luxury Resort Sahl Hasheesh — a 5-star, ultra-all-inclusive beachfront resort with panoramic Red Sea views and newly renovated rooms. The only hotel in Sahl Hasheesh offering an ultra-all-inclusive concept, with full access to shared Pyramisa facilities.

At a Glance

BrandV Hotels

LocationSahl Hasheesh Bay, Red Sea

PlanUltra-all-inclusive

Rooms~292–346 (newly renovated)

Instagram@vhotelsahlhasheesh

Highlights

What It Offers

01

Ultra-all-inclusive

The only hotel in Sahl Hasheesh with this positioning — gratuities included, optional butler service and in-room chef on request.

02

Dining at Scale

Nine distinct dining venues and lounges, including French (Seven Senses) — culinary variety as a lead differentiator.

03

Beachfront & Pools

Private Red Sea beachfront; three outdoor pools with slides and water games, a heated pool, and a swim-up jacuzzi suite.

04

Wellness

Lavish spa with sauna, hammam, Turkish steam, jacuzzi and tailored treatments; fully equipped gym.

05

Pyramisa Access

Full access to all shared Pyramisa facilities — expanding the overall resort experience.

V Hotels

V Cairo

Launching SoonCovered by the Explorer program

A distinct V Hotels operation launching within the Pyramisa Cairo building in Dokki — same address, completely separate operation: its own entrance, lobby, rooms and identity. Contemporary luxury brought to Cairo for the first time.

At a Glance

BrandV Hotels

LocationDokki, central Cairo

SettingShared building with Pyramisa Cairo, separate entrance

NearbyEgyptian Museum, Opera House; ~30 min to the Pyramids

Highlights

What It Offers

01

Contemporary Luxury in Cairo

The V identity (Luxury, Memorable, Hospitality, Unique) brought to Cairo for the first time.

02

One Roof, Two Identities

Co-located with heritage Pyramisa Cairo but designed for different guests — separate entrance, lobby and rooms.

03

Central Address

Dokki location ~500 m from the Metro, minutes from downtown and the Egyptian Museum.

Flow Resorts

Flow Spectrum

Covered by the Explorer program

A chic, all-inclusive 4-star resort in Sahl Hasheesh — 308 stylish rooms, modern, sociable and culinary-led. Opened 2024. ~20 min from Hurghada International Airport.

At a Glance

BrandFlow Resorts

LocationSahl Hasheesh, Red Sea

Rooms308 (Family & Deluxe, 54–82 m2)

PlanFully all-inclusive

Instagram@flowspectrumresortsahlhasheesh

Highlights

What It Offers

01

Food & Beverage

International/buffet plus a-la-carte specialty cuisines (Mexican, Italian, Asian, Latin), coffee shops and an ice-cream shop — all onsite.

02

Bars & Beverage

Multiple internal bars and lounges (beach bar, infinity pool bar, lobby bar) — the social, lifestyle-driven layer.

03

Pools & Aquapark

Multiple outdoor pools, a heated winter pool, and a kids' pool, all internal to the resort.

Flow Resorts

Flow Aqualegends

Launching SoonCovered by the Explorer program

An upcoming Flow Resorts property differentiated by its aquapark-led positioning — water-play, slides and aquatic experiences as the primary hero, with the Flow modern/trendy/social identity at an energetic, family-fun forefront.

At a Glance

BrandFlow Resorts

PositioningAquapark-led, water/family-fun

PaletteMint, Coral, Peach

Highlights

What It Offers

01

Aquapark

Slides, water attractions and aquatic play as the lead story — set apart from Flow Spectrum and the wider market.

02

Flow Brand Experience

The same modern, trendy, sociable, affordable-luxury positioning, brought to a water-park setting.

Pyramisa

Pyramisa Cairo

Covered by the Explorer program

Pyramisa Suites Hotel Cairo — a 5-star hotel in Dokki overlooking the Nile, with spacious suites and Nile or city views. A warm, established city hotel close to Cairo's key landmarks.

At a Glance

BrandPyramisa

LocationDokki, central Cairo (Nile-side)

NearbyEgyptian Museum (~5 min), Opera House; ~30 min to the Pyramids

Instagram@pyramisacairohotel

Highlights

What It Offers

01

Location

Central Nile-side Cairo address near the Egyptian Museum, Opera House, downtown shopping and the Pyramids.

02

Dining

Four distinct restaurants — Egyptian, Italian, Indian and Chinese — plus an all-day buffet and the Garden Cafe (shisha and live Arabic Oud).

03

Facilities

Two outdoor pools, full-service spa with sauna and steam, hair salon, on-site shopping and 24-hour room service.

Pyramisa

Pyramisa Isis Luxor Resort

A 5-star resort in Luxor set in tropical gardens, with comfortably furnished rooms and suites — a relaxed, heritage Nile-side base for exploring Luxor's monuments. ~10 km from Luxor International Airport.

At a Glance

BrandPyramisa

LocationLuxor, Nile-side

Instagram@pyramisaluxorresort

Highlights

What It Offers

01

Location & Gardens

A tropical-garden setting in Luxor — an ideal base for temple and Nile sightseeing.

02

Dining

Multiple restaurants serving Egyptian and international cuisine, bars, and an open-air garden restaurant.

03

Facilities

Outdoor pool and garden grounds for relaxation after sightseeing.

Pyramisa

Pyramisa Isis Island Aswan

Pyramisa Isis Island Aswan Resort & Spa — an exotic 5-star resort on a private ~28-acre green island in the middle of the Nile, with ~447 rooms and panoramic Nile, mountain and garden views. Reached by the hotel's own boat.

At a Glance

BrandPyramisa

LocationPrivate Nile island, Aswan

Rooms~447 rooms & suites

Instagram@pyramisaislandaswanresort

Highlights

What It Offers

01

Private Island

A 28-acre private island in the Nile, accessed by boat — a rare, memorable setting with panoramic water and mountain views.

02

Spa & Gardens

A fully equipped spa and extensive landscaped tropical gardens — a relaxation paradise.

03

Dining & Views

Multiple restaurants and bars with riverside settings, including Nile-side dining and a sunset terrace.

04

Sightseeing Base

Close to Aswan's major attractions, with the resort's own ferry to the mainland.

Pyramisa

Pyramisa Dubai

Pyramisa Hotel Apartments Dubai — an apartment-style hotel in Dubailand with spacious kitchenette units suited to families and extended stays. Rooftop pool, fitness centre and 24-hour front desk. The brand's international outpost.

At a Glance

BrandPyramisa (international)

LocationWadi Al Safa, Dubailand, Dubai

StyleApartment-style stays

Instagram@pyramisadxb

Highlights

What It Offers

01

Azuquita Pastry Boutique

A trendy ground-floor pastry boutique and cafe — specialty coffee and signature desserts (croffles, kunafa, waffles) with its own social following.

02

Apartment-Style Stays

Roomy units with kitchenettes — strong for families and longer stays.

03

Facilities

Rooftop pool, fitness centre, all-day dining restaurant, lobby cafe and networking lounge.

Sahl Hasheesh — Launching Soon

Aquapark

Launching Soon

An upcoming aqua park project in Sahl Hasheesh — a dedicated water-park attraction (not a hotel) within the group's Sahl Hasheesh cluster.

At a Glance

TypeAqua park (project)

LocationSahl Hasheesh, Red Sea

StatusLaunching soon

Highlights

What It Offers

01

Water Attractions

Slides, pools and water-play designed as a stand-alone aqua park destination.

02

Sahl Hasheesh Cluster

Part of the group's Sahl Hasheesh footprint alongside the V and Flow resorts.

Modular Creative Support System

Creative Programs

A modular creative support system designed for Pyramisa Hotels, combining continuous content creation, event coverage, and future production-based packages.

Book a Consultation Explore Programs

ClientPyramisa Hotels

Main ProgramsExplorer · Score · Vanguard

Add-OnsSolo · Comet

Main Programs

Creative Tiers

EXPLORER ACTIVE · SCORE & VANGUARD SOON

Continuous Content

Active Program

EXPLORER^®

#EverydayLegendary

Explorer is designed to provide Pyramisa Hotels with a dedicated creative partner responsible for maintaining a consistent flow of high-quality content across all properties.

The package focuses on establishing a content ecosystem that matches the activity, consistency, and market presence of leading hospitality brands such as Sunrise Hotels and Rixos Hotels, while maintaining a higher standard of creative quality, storytelling, and brand presentation.

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Properties Covered

V Hotels

V GrandSahl Hasheesh
V LuxurySahl Hasheesh
V CairoCairo
V Sharm El SheikhSharm El Sheikh

Flow Resorts

Flow SpectrumSahl Hasheesh
Flow AqualegendsSahl Hasheesh

Pyramisa

Pyramisa CairoCairo

Shared

AquaparkSahl HasheeshLaunching Soon

Includes

Rotating Content Officers across all properties
Reels, Posts & Stories
Content Planning
Editing & Post Production
Footage Bank Development & Management
Access to the Footage Bank Asset Library
Quality Control & Creative Oversight

Excludes

Full Crew Productions
Commercial Campaigns
Major Event Coverage
Brand Films & Advertising Productions

Preferred Partner Benefits

Preferred rates on event coverage
Preferred rates on SCORE productions
Preferred rates on VANGUARD productions
Priority scheduling for future productions

Outcome

A consistent content ecosystem across all properties, supported by a dedicated creative team focused on maintaining quality, consistency, and long-term brand growth.

Select Program →

Production · Higher Tier

Coming Soon Locked

SCORE^®

Campaign-Driven Creative

Campaign and production support designed to move beyond day-to-day content and create larger marketing moments across the hotel portfolio.

Status: Coming Soon — not available for selection.

Locked

Production · Premium Tier

Coming Soon Locked

vanguard^®

Flagship Production

Premium production support for flagship campaigns, brand films, and high-impact creative initiatives.

Status: Coming Soon — not available for selection.

Locked

Add-Ons

Coverage & Production

ATTACH TO ANY PROGRAM

Event Coverage Program

Add-On · Credit-Based

SOLO6

Six-Month Program

SOLO 6 is designed to support Pyramisa Hotels’ seasonal activations, celebrations, and corporate events through a flexible credit-based coverage system.

The package provides a dedicated allocation of event coverage credits that can be distributed across participating properties according to operational and marketing priorities.

30Event Credits
over 6 Months

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Includes

30 Event Credits
Flexible Credit Allocation
Photography & Videography Coverage
Event Documentation
Reel Deliverables
Same-Day Content Support (where applicable)
Coverage Across All Participating Properties

Credit Structure

Standard Event Coverage (1 Day)1 Credit

New Year’s Eve Coverage2 Credits

Multi-Day Event Benefit

Events spanning up to four consecutive days are capped at a maximum of 3 Credits, regardless of duration.

1-Day Event1 Credit

2-Day Event2 Credits

3-Day Event3 Credits

4-Day Event3 Credits

Applicable Events

Valentine’s DayEasterHalloween ChristmasNew Year’s EveCorporate Events

Outcome

Flexible event coverage designed to support seasonal activations and selected corporate events while maintaining consistent content quality across the portfolio.

Select Program →

Production Add-On

Add-On · Production

COMET2

Annual Production

COMET 2 provides access to two full crew production shoots annually, designed to create premium marketing assets across participating properties.

2Full Crew Shoots
Annually

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Includes

2 Full Crew Production Shoots Annually
Flexible Property Allocation
Pre-Production Planning
Photography & Videography Production
Editing & Post Production

Outcome

A dedicated annual production allocation designed to create high-impact content for campaigns, property showcases, and marketing initiatives.

Select Program →

Configure

Build Your Stack

YOUR 1958 SYSTEM

Continuous Content

Event Coverage (Add-On)

Production (Add-On)

Coming Soon

Your 1958 System

Live summary

Try It

Plan Your Year

PLANNING SIMULATOR

Event CoverageSolo

Tap events to allocate credits. A multi-day activation (up to 4 days) is capped at 3 credits.

!

Mission control hereYou’re out of credits for this program. Top up with extra credits below and we’ll keep your year on course.

Need more? Top up with extra credits at a discounted preferred rate.

Used 0 creditsRemaining 30 of 30

Production ShootsComet

Allocate your annual full-crew production shoots across the year’s campaigns. Each campaign uses one shoot.

!

That’s a wrapEvery production shoot in this program is allocated. Switch programs above, or talk to your producer about additional shoots.

Used 0 shootsRemaining 2 of 2

Your YearCalendar

Flexible · schedule anytime

Make your Solo and Comet selections in the previous steps and they’ll map onto your year here.

Next Step

Ready to launch?

Activate Explorer for always-on content, layer in Solo for event coverage and Comet for production shoots, and unlock Score and Vanguard as they come online — one creative system across the Pyramisa portfolio.

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